Bight Colors and Cheeky Bottoms...

When you can get both Bar Refaeli and Candice Swanepoel involved into a bathing suit collection, you have done something very right. When you are written about on Fashion by He, consider yourself big time. Bright Colors - Big Designs - and Cheeky Bottoms will turn many heads wherever you wear these bathing suits. Also if you notice a lot of the pictures are styled with body chains and jewelry, wasn't it He who told you that a bathing suit alone wasn't enough, add some bling. Aqua Bendita not sure if that is Spanish or something but pretty sure from all He's years of Spanish that translate to really sexy bathing suits. Oh and pretty sure Pitbull should be playing in the background as you read this post.
-He

P.S. Definitely click Read More to see behind the scenes and more pictures...
P.P.S. If you every buy anything that He writes about, you should probably send pictures in...

Is this Really the PERFECT Tan Bikini?

PTB offers the first practical and chic bikini designed to end unattractive tan lines and fussing with tops that don’t stay put without pesky straps. With its unique fabrication, the straps can be easily removed while the top stays firmly in place.

Introducing the Perfect Tan Bikini, or what this company is calling perfect. Apparently the cups of the bathing suit have an adhesive that makes them stick to your boobs no matter what. Strap lines, tan lines are kinda weird and unattractive, so it is very hard for He to hate on this idea. Is He going to complain if chicks want to use this to remove and get less tan lines, absolutely not, will He still encourage topless tanning, absolutely yes.
After all they are selling them with Cheeky Bottoms, major bonus points there.
-He

P.S. only a woman would invent something like this, its a totally topless teaser.

Check out the how to video after the break.

Thank You...Acacia Swimwear

This ain't your mothers Cheeky Bottom.

Growing up on the island of Maui, designer Naomi Newirth was practically born in a bikini. Partner, Lyndie Irons was born and raised on the beaches of Southern California, needless to say, like Naomi, wearing a bikini daily was the norm. Now, living in Kauai and traveling alongside her husband Andy Irons, who is a top ranked professional surfer, as he tours the globe, a bikini is a necessity now, just as it was then. The two plan on continuing to grow as designers and as a company by catering to that cute and classy but daring girl who isn’t afraid to stand out.

Hell you can say that again, you sure as sh*t are gonna stand out in an Acacia bathing suit. Instant He Approval for any ArmHe member caught in one of these. Not a suprise that Naomi and Lyndie are got the idea to start a bathing suit line from Hawaii and Bali, people aren't as tight "assed" over there as they are in the rest of the world, by world He means America. For most women in America, you will never wear one of these, and for that He is sorry. But for the rest of the world reading thing, Acacia is smoking hot, so if you want to look good on the beach and "aren't afraid to stand out." Get some.
-He

P.S. Don't forget the ArmHe Quote for Summer: "Turn heads, Don't be a head turner." this is exactly what He means by that.
P.P.S. Video after the break

Memorial Day Weekend...Summer of Cheeky Starts!

(2011 Cheeky Bottom Fashion by He Standard Picture..Click Here to See 2010 Collage)

Memorial day here in America, and for most of us that means the start of summer. For Fashion by He, that means the start of the Cheeky Bottom season. Now many of you have already started your summers, vacations, etc, and He is starting to see a lot more of you in Cheeky Bottoms, so good work, lets keep it going.
-He

Want to know where to get a Cheeky Bottom: Here is a list of the brands He recommends:
Swimgerie, Tavik, Indah Clothing, BikiniTheif, Victoria Secret, All Wet Swimwear, .